Naming — the name your brand will carry for years.

A name outlives every logo, color palette, and campaign you'll ever run, which is exactly why so many companies get stuck with one that was never actually right, just convenient at the time, and by the time the problem is obvious, changing it costs far more than getting it right the first time would have.

A name outlives every logo, color palette, and campaign you'll ever run, which is exactly why so many companies get stuck with one that was never actually right, just convenient at the time, and by the time the problem is obvious, changing it costs far more than getting it right the first time would have.