The rebranding of the Voelkel Foundation marked a symbolic transition from VOX Artis, coinciding with its 25th anniversary. Our role was to design a sophisticated, understated identity reflecting the Foundation’s curatorial ethos—one rooted in art, education, architecture, and cultural engagement.
We developed a visual identity system including a logo, color system, brandbook, Webflow-based website, social templates, and supervised print production. The identity, inspired by the idea of a paspartout, frames rather than dominates—just like the Foundation itself, which unites the diverse initiatives of the Voelkel family while staying quietly in the background.
This project was about more than design—it was about creating space for values to speak.
