Schron, meaning 'shelter' in Polish, is a techno club housed in an old bomb shelter. This dual meaning aligns with club culture’s history — existing on the edge, sometimes underground, but always a space for self-expression, particularly for marginalized communities like the LGBTQ+ movement. That spirit lives on at Schron today.
We rooted the visual identity in authenticity — embracing experimentation, imperfections, and a rejection of strict rules. Inspired by the concept of 'shelter,' we built a bold, energetic brand identity that defies commercial constraints.
At the heart of the design is the original arrow sign — a symbol that follows no rules, welcomes everyone, and creates a space where boundaries disappear, yet belonging thrives.
