Goal

To give a strong voice to a brand that challenges the standards of traditional teaching.

Scope of the work
  • Brand strategy
  • Visual identity
  • Brand guidelines
  • Web design
Client

Design Practice

Design Practice is an education platform offering UX/UI, web and product design courses built around industry experts from different fields. Their innovative approach – based on direct and user-friendly communication have built not only a platform, but an engaged and inspiring community.

Design Practice way of educating had to be reflected in the visuals. Our role was to define the brand as bold and breaking out of academic standards. We defined its place as mentors with an open and energetic approach, bringing education to a new level while staying one step ahead of the competition.

Networking is key here – connecting people and helping them to grow their professional careers.

RECOGNITION

Illustrator feature on Behance
Branding feature on Behance