Abnormal is a precision security engine that protects modern enterprises from email attacks. Using cloud-native technology, it protects 100% of employees at 5% of Fortune 1000 companies.
With a leadership team from Google, Twitter, and Snowflake, Abnormal was set for success.
But as the company prepared for significant growth, it needed a new brand to support its bold and ambitious future.
Two independent teams worked on the project.
Our friends at A LINE, in close collaboration with the Abnormal leadership team, developed the brand strategy, tone of voice, and visual identity. Their goal was to reflect Abnormal’s position as an unconventional technology company with an uncommonly precise approach to solving cybersecurity challenges.
At Uniforma, our team focused on developing a three-dimensional grid to further emphasize precision. We created a range of static and animated assets designed to build excitement while ensuring visual consistency.
